Beginning in 1907, Stearns & Foster ran print ads in the Saturday Evening Post; "A Stearns & Foster Label on a Mattress Stands for All That Is Best" and "For the Sleep That Rests – Refreshes," were the tag lines.
By the early 1920’s, the unsurpassed luxury and comfort of a Stearns & Foster was renowned. The company has built its reputation on the manufacturing of top-of-the-line luxury mattresses sold in the most discriminating of retailers.
The superior product positioning helped Stearns & Foster gain exclusive partnerships with high-end retailers, such as Marshall Field & Co. in Chicago, Bloomingdale’s in New York and Sterns Department Stores in New Jersey, while competitors were forced to sell in more down-scale retailers.
Today, Stearns & Foster lives up to the rich heritage of luxury that is the hallmark of our brand with visually tempting beds, that feel as good as they look.